CITGO Website Development
case study for CITGO Petroleum
Problem
CITGO Petroleum, a leading energy corporation, was in a position to update its current website, built on a framework that was going to be outdated. Additionally, CITGO sought to revitalize its online presence through a comprehensive rebranding effort. Their primary goal was to improve user experience by simplifying navigation and prioritizing vital information upfront.
Solution & Impact
The website redesign for CITGO Petroleum delivered tailored solutions that addressed our users’ unique challenges. By seamlessly migrating to a modern framework, implementing a refreshed brand identity, and improving user experience, CITGO was positioned for continued success in the digital landscape and presence with innovative solutions that drive results and foster engagement with their audience.
My Role
- User Research
- User Experience
- Discovery and Analysis
- Information Architecture Redesign
- Visual Design
- Development
- User Testing
- Launch and Optimization
My role in the CITGO website redesign and development was multifaceted and being a team player, ensuring a seamless user experience from inception to launch. As a User Research specialist, I conducted comprehensive investigations with analytics to understand CITGO’s audience demographics, behaviors, and pain points, laying the foundation for informed design decisions. Engaging in the discovery and analysis phases, I collaborated with stakeholders to distill key insights and inform strategic direction. Utilizing this research, we spearheaded the Information Architecture redesign of the original design, crafting intuitive navigation pathways to prioritize vital information upfront. Transitioning to Visual Design, We conceptualized and implemented a cohesive brand identity across the website, ensuring aesthetic appeal while maintaining usability. Subsequently, we orchestrated User Testing sessions, gathering invaluable feedback to refine and optimize the user experience. Finally, during Launch and Optimization, we monitored performance metrics, iterating on improvements to ensure CITGO’s website met user needs and business objectives effectively.
Related Projects
CITGO Newsletters
Assisted in developing and maintaining four distinct newsletter sites. Leveraging my expertise in web development and content management, I collaborated closely with stakeholders to conceptualize, design, and implement each newsletter site to align with CITGO’s brand standards and communication objectives.
Email Marketing
As a digital marketer proficient in SalesForce Marketing Cloud, I specialize in crafting dynamic HTML emails that captivate audiences and drive engagement. Leveraging the robust capabilities of SalesForce Marketing Cloud, I design and develop visually stunning email templates tailored to CITGO’s brand identity and campaign objectives.
CITGO Microsites
In my role, I updated and maintained CITGO’s B2B websites and diverse microsites, each utilizing different frameworks. Utilizing GitHub and Remote Desktop, I ensured seamless functionality and consistent performance across all websites and microsites. From implementing new features and optimizing user experience to troubleshooting issues and ensuring security compliance.
UI/UX Design
Utilizing user-centric design principles I crafted engaging and intuitive email templates and website pages. With a keen understanding of user behavior and visual aesthetics, I created seamless experiences that resonated with audiences and provided proven results. From conceptualizing wireframes to refining layouts and selecting the perfect color palettes and typography, I ensure that every element is thoughtfully designed to enhance usability and capture attention.